One of my assignments for this blogging class, was to "adopt" a blog that I really admire. Ultimately, I ended up choosing Cupcakes and Cashmere.I. History:
-Has been around since March 2008.
-Blogger: Emily Schuman
*Lives in Los Angeles, California.
*Full-time blogger; Author of Cupcakes and Cashmere.
*Began her career working in media at Conde Nast publications' Domino and Teen Vogue magazine.
-Started her blog to document the things she loves.
-Goal: "To encourage and inspire readers through fashion, food, beauty, and interior design.
-Over 85k followers on twitter, over 189k followers on facebook, and over 150k followers on instagram.
-Makes money from display ads, selective affiliate links, marketing consultations and collaborations. She also makes money off of her book (Aug. 2012).
II. What makes the blog unique
-Emily is her own model for her blog. She puts outfits together and then her husband takes pictures.
III. Strengths:
-Covers a lot of different subjects; fashion, food, beauty, decor, diy. Appeals to many.
-Includes videos.
IV. Weaknesses:
-Tries to cover too many different subjects.
V. Advice from Emily:
-Write often.
-Provide compelling content and high quality photographs.
-Make sure your site is clean and easy to read.
-Find other blogs that you admire and take note of what it is that you like about their sites.
-Most important piece of advice: "Write about things that bring you joy and that you're truly passionate about!"
VI. Likes and Dislikes
-I really like the series part of her blog (Ask Emily, Five Things, Links I Love, etc).
-I also really like the layout of her site.
VII. Influence:
-I have been focusing strictly on fashion on my blog, but I realize that other things such as food and interior design incorporate very well with that.
-I also need to work on making my blog a bit more personal and let the readers get to know the real me.
